Account-Based Engagement
How to use Account-Based Engagement (ABE) for your Key Account success Account Based-Engagement conveys the integration between marketing & sales to grow future business with Platinum- or Key accounts. It integrates Account-Based Marketing and Account Management Excellence. It requires a well-thought-out strategy and close cooperation between account management, marketing and other disciplines like service in […]
NEXT LEVEL COMMERCIAL LEADERSHIP program
Training innovationAre the members of your account team able to create the value of your company’s solutions for the customer at all phases of the Customer Buying Cycle? The Next Level Commercial Leadership Program, in combination with the Keyscan CBC methodology, gives you the tools to strengthen the developable talent and natural qualities of your team […]