Are the members of your account team able to create the value of your company’s solutions for the customer at all phases of the Customer Buying Cycle? And how can you use and further develop your commercial leadership qualities for this purpose?The Next Level Commercial Leadership Program, in combination with the Keyscan CBC methodology, gives you the tools to strengthen the developable talent and natural qualities of your team members in every phase of the Customer Buying Cycle. This enables you to lead the team in a differentiated manner as a coaching, managing, directing or facility commercial leader.

Unlocking natural qualities and potential talents with Keyscan CBC

Differentiated commercial leadership refers to the approach of leading teams within a commercial or business context in a manner that emphasizes uniqueness, innovation, and competitive advantage. It involves empowering teams to excel in their respective individual roles while aligning their efforts with the organization’s overall commercial objectives.

From Value Awareness to becoming a Trusted Partner, understanding and influencing the customer buying cycle is crucial for driving meaningful interactions  and fostering brand loyalty. Our comprehensive workshops will equip you to empower your team with the knowledge and skills needed to identify key touchpoints, tailor messaging, and deliver exceptional experiences that resonate with your target audience at every stage of their journey.

Elevate Your Team’s Potential Today by first elevating yourself.

Are you ready to equip yourself with the skills and strategies needed to thrive in today’s competitive landscape? Contact us now to learn more about our valuable Next Level of Commercial Leadership program. Together, let’s unlock the full potential of yourself in conducting your team.

Program overview:

  • You will start with a personal intake with the trainer coach followed by the Keyscan CBC to learn your natural qualities, potential talents and pitfalls as a commercial leader. Based on the intake and the Keyscan CBC the individual development plan will be agreed
  • The program will be followed with 4 workshops (one per month) all lasting a full day on an external location. The workshops are designed around the Customer Buying Cycle and the Account Based Engagement process. In the workshop the focus will be on your personnel commercial leadership designed around the customer buying cycle.
  • The workshops can be held both externally as well as in-company
  • In between the workshops, time will be spend on coaching you on your daily role of the commercial leader of your team. After the workshops have finished, you will get the opportunity to spruce with your trainer-coach during a period of 3 months. Our training will be in a team of 9-12 participants and presented in Dutch or English. Please let us know what you prefer.


Contact KtotK to register or for additional information.


Jan Jansen                 +31 653290938

The KtotK & Keyminds Team