KtotK is looking for entrepreneurial trainer /coaches

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KtotK is looking for ambitious candidates to give shape and substance to their own company based on the KtotK Account Management Excellence Training Program.

We, Peter Weertman and Jan Jansen have built a successful KtotK company over the past 20 years. We are now entering a new phase, where there will be room for people who can and want to pull their own cart and who have the capacity to structurally increase the commercial strength of companies through training and coaching.

KtotK has developed the right concepts for this, if you have the right qualities, energy, independence and ambition, please contact us to become an independent trainer/coach after having had a career as a sales manager in the capital goods market . For information see our website KtotK.nl or contact me on tel. +31 653290938

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KtotK and Keyminds join forces

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KtotK and Keyminds have decided to integrate the KtotK Account Management Excellence and Keyminds’ Keyscan. They have agreed to join forces and work together to market their co-creation. For information on Keyminds go to keyminds.nl

With its product Keyscan, Keyminds is a specialist in development assessment, discovering the hidden capabilities and full potential of account managers during the specific phases of the Customer Buying Cycle.

KtotK has developed the Hybrid Account Management Excellence Training Program. This program was designed with the Customer Buying Cycle in mind, with special focus on the customers’ decision making process at all stages. In its Account Management Excellence Training Program, KtotK addresses this potential and challenges the Account Managers – and the Accountteam – to develop their full potential.

There are 4 phases in the Customer Buying Cycle (CBC). KtotK covers these phases with 5 KtotK Excellence Training Interventions:

  1. Concretise the Needs by “Value Awareness”
  2. The Selection Proces by “Become#1”
  3. The Purchase by “Partner”
  4. The Implementation of the Solution by “Relation Excellence, and
  5. Becoming a “Trusted Partner”.

Every phase of the Customer Buying Cycle requires specific competences by both the Account Manager and the Account Team.


Both Keyminds and KtotK are looking forward to cooperate in this joint effort allowing synergy to strengthen their proposition.

On the picture from left to right Willemijn Jüttner, Willem Jüttner (both Keyminds) and Jan Jansen (KtotK)

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KMPG Completed KtoK ‘Virtual Account Management Training’

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KtotK and KPMG have successfully completed a project with a KPMG team of management consultants.

KtotK-VATP-laureates

From left to right: Peter Weertman trainer coach KtotK, Gijsbert Sigmond Manager digital proces management, Dirk Kiers Senior manager & community lead bij KPMG Nederland, Lars van Zomeren senior manager digital transformation and sourcing strategy, Anouk Suijkerbuijk Senior manager procurement advisory, Michiel van Oijen Manager digital process excellence, Hylke Stelpstra Manager finance & business services, Victor van den Berg Senior Manager at KPMG Advisory finance & business services, Jan Jansen trainer coach KtotK, Simon Plasmeijer Manager digital sourcing finance & business services.

Over the past 7 months, we have successfully worked with KMPG’s team on the basis of our new KtotK Virtual Account Management Training Programme to increase commercial effectiveness.

In this concept we train and coach the teams – after a face-to-face intake –  with short monthly virtual interventions on individual Must Win Deals. Theory and practice go hand in hand.

Friday December 16th we completed this training and coaching with the awarding of the certificates. A milestone we celebrated. As developers of this training concept, we have learned from this format and worked out how this format can work even more effectively in the near future.

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